3rd Edition. — John Wiley & Sons, Inc., 2025. — 384 p. — ISBN-13: 978-1-394-28489-4. Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice,...
7th Edition. — Routledge, 2024. — 792 p. — ISBN: 978-1003348467. The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear,...
7th edition. — McGraw-Hill, 2010. — 330 p. — ISBN: 0073511986, 9780073511986. This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of...
Спорт, 2016. — 180 с. В книге показано, почему в современном мире успешные спортсмены просто обречены заниматься самопиаром. Это помогает им выстраивать спортивную карьеру, а также позволяет найти своё место в жизни после её завершения. Используя игровые методы, предложенные автором книги, вы легко научитесь основным приёмам самопиара. В книгу включены конструкторы биографии,...
3rd Edition. — Kogan Page, 2010. — 192 р. — (PR in Practice). — ISBN: 978-0749456405. This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods,...
FT Press, 2012. — 336 p. — ISBN: 013288884X. Communication is the absolutely indispensable leadership discipline. But too often leaders and professional communicators get mired in tactics and fail to influence public attitudes in the ways that would help them most. The Power of Communication is the solution. World-renowned leadership communication expert Helio Fred Garcia...
FT Press, 2012. - 176 pages. ISBN: 0132983214. In Social Media and Public Relations, PR veteran Deirdre K. Breakenridge presents focused, actionable best practices for every PR pro, marketer, and strategist: the eight social media skills and mindsets most tightly linked to success right now. Drawing on her unsurpassed experience counseling Fortune 500 companies and other top...
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