7th Edition. — Routledge, 2024. — 792 p. — ISBN: 978-1003348467. The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear,...
5th Ed. — Routledge, 2016. — 476 p. — ISBN10: 1138123056, 13 978-1138123052. Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will...
3rd Edition. — John Wiley & Sons, Inc., 2025. — 384 p. — ISBN-13: 978-1-394-28489-4. Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a big budget to establish brand awareness and a positive reputation. With enough practice,...
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