Springer, 2019. — 473 p. — (Springer Texts in Business and Economics). — ISBN: 978-3-030-13019-0. This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are...
Jishnu Bhattacharyya, Manoj Kumar Dash, Chandana R. Hewege, M.S. Balaji, Weng Marc Lim. — Routledge, 2022. — 945 p. — ISBN 978-1-032-03602-1. "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from...
Edward Elgar Publishing, 2014. — 448 p. With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behaviour change, using case studies to illustrate these models in practice. Divided into seven sections, the authors and contributors of this unique book discuss in detail the...
Springer, 2016. — 214 p. — ISBN: 978-9811018336. This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends...
Springer, 2021. — 442 p. This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion,...
Third Edition. — Routledge, 2018. — 639 p. — ISBN: 978-1-138-12382-3. Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: case studies from across the globe, accessible exercises, engaging stories and online support with an...
Routledge, 2015. — 378 p. The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the...
Springer, 2017. — 288 p. — ISBN: 978-981-10-1827-5. This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing...
Wiley, 2014. — 336 p. — ISBN: 978-1118753484. It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined...
Routledge, 2018. — 374 p. — ISBN 1138210609,9781138210608 Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant social expectations that...
Praeger, 2014. — 1028 p. — ISBN: 1440804044, 9781440804045
Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and...
Монография. — СПб. : СЗИУ РАНХиГС, 2019. — 104 с. — ISBN 978-5-89781-659-0. Направления социальной ответственности организации связаны с рядом популярных в обществе социальных идей — благотворительности, защиты окружающей среды, заботы о сотрудниках и местных сообществах и др. Социальные идеи конкретизируют перспективные направления повышения качества жизни нынешних и будущих...
Практическое пособие. — Новосибирск: МОФ СЦПОИ, 1998. — 89 с. Серия: Социальные технологии Содержание: Что такое социальный маркетинг и чем он может быть полезен общественным организациям Маркетинговые исследования Маркетинговый план Разработка рекламной кампании Организация работы по связям с общественностью Заключение Список литературы
Комментарии