Jacobson Howie. AdWords For Dummies

Wiley Publishing, 2007. 431 стр. Язык английский.AdWords для чайников.Содержание:Becoming a Google Advertiser
Profiting from the Pay-Per-Click Revolution
Setting Up Your Starter Edition Account
Setting Up Your Standard Edition AccountLaunching Your AdWords Campaign
Discovering Your Online Market
Choosing the Right Keywords
Writing Magnetic Ads
Deciding Where and When to Show Your Ads
Improving Your Campaigns through
Getting It Done with AdWords ToolsConverting Clicks to Clink
Giving Your Customer a Soft Landing on Your Web Site
Following Up with Your Prospects
Building a Climb the Ladder Web SiteTesting Your Strategies and Tracking Your Results
How You Can’t Help Becoming an Advertising Genius
Slashing Your Costs with Conversion Tracking
Making More Sales with Google AnalyticsThe Part of Tens
The Ten Most Serious AdWords Beginner’s Mistakes
Ten AdWords Case Studies