Pfeiffer, 2010. — 419 p. — ISBN 978-0-470-50473-4.
The book you are about to read paints a straight arrow of truth toward that future. You will read a grand sweeping vision of how social production and distributed learning will change culture and business as we know it. You will also see iteration points along this early timeline in the form of specific examples and case studies. Throughout, you will witness the convergence of collaboration and learning to create the new immersive Internet. I believe this new Internet will have an important impact on the enterprise as we know it. Modern work life, as we experience it today, is like drinking from a giant fire hose of data. An avalanche of content rains down on our inbox, mobile device, and browser, but data does not give us meaning.
This book contains a great deal of information, tools, models, and advice from the authors and others within this nascent field. The goal of the book is to provide you with a breadth of knowledge so that you begin the process of creating a virtual immersive environment by applying the models and tools provided.