Menichelli D., Mazur G.H. Customer-Centric Design: Based on QFD Principles

CRC Press, 2025. — 184 p. — ISBN-13 978-1032898407This book presents a cutting-edge customer-centric design approach, equipping readers with specific tools to effectively analyze customer needs and develop top-tier designs while taking pricing and competition into account. The meticulously chosen tools, rigorously tested by the authors, are derived from Quality Function Deployment (QFD), a proven method with a 50-year track record of successful implementation across various industry sectors.