Montgomery A., Franses P. Econometric Models in Marketing

Amsterdam: Elsevier Science, 2002. — 361 p.Introduction
The Role Of Stated Intentions In New Product Purchase Forecasting
Discrete Choice Models Incorporating Revealed Preferences And Psychometric Data
Analysis Of Multi-Category Purchase Incidence Decisions Using Iri Market Basket Data
Advances In Optimum Experimental Design For Conjoint Analysis And Discrete Choice Models
A Decision Theoretic Framework For Profit Maximization In Direct Marketing
‘New And Improved’ Direct Marketing: A Nonparametric Approach
Estimating Market-Level Multiplicative Models Of Promotion Effects With Linearly Aggregated Data: A Parametric Approach
Market Structure Across Stores: An Application Of A Random Coefficients Logit Model With Store Level Data
Econometric Analysis Of The Market Share Attraction Model
Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
A Study Of ‘Spurious Regression’ And Model Discrimination In The Generalized Bass Model
Using Stochastic Frontier Analysis For Performance Measurement And Benchmarking