Cateora P., Money B., Gilly M., Graham J. International Marketing

19th Edition. — McGraw-Hill. — 2024. — 736 p. — ISBN 978-126615163X.Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.