Locker Kitty O., Mackiewicz J., Aune J.E., Kienzler D.S. Business Communication

13th edition. — McGraw-Hill, 2023. — 625 p. — ISBN 978-1-265-04563-0.Business Communication supports the high standard of business communication that is relevant to today’s modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text’s foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively―no matter the channel. Besides numerous chapter-ending exercises, McGraw-Hill's Connect provides exercises that further reinforce the concepts.The Building Blocks of Effective Messages
Succeeding in Business Communication
Using Goodwill for Effective Communication
The Communication Process
Researching and Evaluating Source Material
Planning, Composing, and Revising
Communicating across Cultures
Working and Writing in Teams
Design of Communication
Designing Documents
Creating Effective Visuals
Basic Business Messages
Crafting Informative and Positive Messages
Crafting Negative Messages
Crafting Persuasive Messages
Common Genres
Developing Proposals
Writing Reports
Making Oral Presentations
The Job Hunt
Developing Job Application Materials
Interviewing, Writing Follow-Up Messages, and Succeeding in the Job