Hoyer Wayne D., MacInnis Deborah J., Pieters Rik. Consumer Behavior

8th edition. — Cengage Learning, 2024. — 562 p. — ISBN 978-0-357-72129-2.Hoyer/MacInnis/Pieters’ Consumer Behavior, 8th Edition, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. The new edition incorporates cutting-edge research and current business practices, focusing on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills. New MindTap chapter assessments and case studies help students master consumer behavior concepts and skills as they’re held accountable for course material and challenged to apply it.An Introduction to Consumer Behavior
Understanding Consumer Behavior
The Psychological Core
Motivation, Ability, and Opportunity
Exposure, Attention, Perception, and Comprehension
Prior Knowledge, Long-Term Memory, and Retrieval (Remembering)
Attitudes Based on High-Effort
Attitudes Based on Low-Effort
The Process of Making Decisions
Problem Recognition and Information Search
Judgment and Decision-Making Based on High-Effort
Judgment and Decision-Making Based on Low-Effort
Post-Decision Processes
The Consumer’s Culture
Social Influences on Consumer Behavior
Consumer Diversity
Household and Social Class Influences
Psychographics: Values, Personality, and Lifestyles
Consumer Behavior Outcomes and Issues
Innovations: Adoption, Resistance, and Diffusion
Symbolic Consumer Behavior
Marketing, Ethics, and Social Responsibility in a Consumer Society