Sloman John, Garratt Dean, Guest Jon, Jones Elizabeth. Economics for Business

9th edition. — Pearson Education, 2023. — 767 p. — ISBN 978-1-292-44011-8.Economics for Business, 9th edition is the ideal textbook if you are studying economics as part of a business studies degree or diploma. Using clear language, it introduces the key principles of economics and illustrates how they can be used to understand real business problems in the world today.Each chapter is packed with features to support your learning, such as definitions, examples, news stories and case studies, whilst integrated activities and questions help you check your understanding. Access the free student website that accompanies the text for walk-through explainers, cases, answers and more.Business and economics
The business environment and business economics
Economics and the world of business
Business organisations
Business and markets
The working of competitive markets
Business in a market environment
Background to demand
Demand and the consumer
Behavioural economics of the consumer
Firms and the consumer
Background to supply
Costs of production
Revenue and profit
Supply: short-run decision making by firms
Profit maximisation under perfect competition and monopoly
Profit maximisation under imperfect competition
Alternative theories of the firm
Supply: alternative strategies
An introduction to business strategy
Growth strategy
The small-firm sector
Pricing strategy
The firm in the factor market
Labour markets, wages and industrial relations
Investment and the employment of capital
The relationship between government and business
Reasons for government intervention in the market
Government and the firm
Government and the market
Business in the international environment
Globalisation and multinational business
International trade
Trading blocs
The macroeconomic environment
The macroeconomic environment of business
The balance of payments and exchange rates
The financial system, money and interest rates
Business activity, unemployment and inflation
Macroeconomic policy
Demand-side policy
Supply-side policy
International economic policy