Berkun Scott. How Design Makes the World

Berkun Media LLC, 2020 — 210 p. — ISBN 9780983873181, 9780983873174.«Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us improve our own lives?»
In «How Design Makes The World», bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook «like» button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.
Whether you spend time in a studio or a boardroom, an office or the outdoors, «How Design Makes the World» empowers you to ask better questions — and to understand the designs in everything that matters.
What is your favorite thing in the world? Why is it better than everything else? The answer is how it was designed. There are hidden reasons why the world works the way it does. This book will explain many of them to you through the lens of good design. No prior knowledge is required, only curiosity.Introduction.
Everything Has a Design.
Building vs. Designing.
What Is Good?
People Come First.
Everyone Designs Something.
The Street You Live On.
Style Is a Message.
Design Is How It Works.
Someone Has to Pay.
The Powerful Decide.
Design Is a Verb.
The Pass in Your Pocket.
Ideas and Systems.
The Design Reflects the Team.
The Way We Think Matters.
Values and Tradeoffs.
Design Is How It Flows.
Design for Conflict.
Solutions Create Problems.
How to See: A Design Checklist for Your World.
Take Action: Improve the Design of the World.
Recommendations.
Notes.
Photo Credits.
Acknowledgments.
Index.