Guffey M.E., Loewy D. Essentials of Business Communication

12th edition. — Cengage Learning, 2023. — 610 p. — ISBN 978-0-357-71497-3.Answer employers’ demands for an articulate workforce and your students’ need to thrive amidst unprecedented reliance on technology and automation with Guffey/Loewy's market-leading Essentials of Business Communication, 12th. Edition. This concise, practical edition reflects best practices in communication with a focus on the latest technology and workplace skills, combined with unparalleled grammar coverage. An award-winning learning system integrates the latest communication technologies in today’s mobile and social workplace. The authors focus on transferable professional skills, including critical thinking, teamwork, emotional intelligence and communication. Using thorough research, this edition addresses e-mailing, texting, instant messaging, video conferencing, social media and job search communication. Expanded coverage discusses diversity and inclusion, sustainability, ethics and workplace changes wrought by COVID-19. MindTap online resources further reinforce communication skills.Business Communication in the Information Age
Thriving in a Digital, Social, and Mobile Workplace
The Writing Process in the Digital Era
Planning Business Messages
Organizing and Drafting Business Messages
Revising Business Messages
Workplace Communication
Short Workplace Messages and Digital Media
Positive and Neutral Messages
Bad-News Messages
Persuasive Messages
Business Reports and Proposals—Best Practices
Informal Reports
Proposals and Formal Reports
Professionalism, Teamwork, Meetings, and Speaking Skills
Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Business Presentations
Employment Communication
The Job Search, Résumés, and Cover Messages
Interviewing and Following Up