Mulina N.A., Chvyakin V.A. Methods And Analytical Tools In The Advertising And Public Relations Industry

Textbook. — Petrozavodsk: New Science, 2021. — 99 c. — ISBN 978-5-00174-130-5.The tutorial contains materials on the use of analytics methods and tools in advertising and PR activities. The possibilities of complex use of analytical methods for an objective assessment of the economic efficiency of these types of activities, taking into account qualitative or quantitative indicators that can be processed using statistical tools, are shown. The textbook is addressed to undergraduate students studying the discipline "Methods and means of analytics in advertising and PR activities".
Recommended by the Academic Council (Senate) of ANOVO "Moscow International University" for use in the educational process as a textbook for students in the field of training 42.03.01 ''Advertising and public relations'' of all forms of education.