Vallaeys F. Digital Marketing in an AI World: Futureproofing Your PPC Agency

Modern Marketing Masters, 2019. — 180 p. — ISBN 9781544513362.Digital marketing technology: separating fact from fiction.
Ai and digital marketing: background.
Machine learning basics.
What you do better than machines.
What machines do better than you.
Position yourself: three key roles.
Doctor.
Pilot.
Teacher.
Position your agency: your new value proposition.
Defining your agency and its value.
Fundamentals matter more than ever.
Preparing your workforce.