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Dunne P., Lusch R. Retailing

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Dunne P., Lusch R. Retailing
6th ed. — Thomson, 2008. — 577 p.
Introduction to Retailing.
Perspectives on Retailing.
Retail Strategic Planning and Operations Management.
The Retailing Environment.
Retail Customers.
Evaluating the Competition in Retailing.
Managing the Supply Chain.
Legal and Ethical Behavior.
Market Selection and Location Analysis.
Market Selection and Retail Location Analysis.
Managing Retail Operations.
Managing a Retailer’s Finances.
Merchandise Buying and Handling.
Merchandise Pricing.
Advertising and Promotion.
Customer Services and Retail Selling.
Store Layout and Design.
Retail Administration.
Managing People
Appendix.
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