Bradley D. Digital Marketing MBA: Guiding Principles for Researching, Planning, and Managing a Marketing Strategy to Transform Your Business

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The Bradley Business Group, Inc., 2019. — 198 p.

Roadblock One: What Do We Know?
Roadblock Two: What Do We Do?
Roadblock Three: How Do We Execute?
Begin with the RACI Chart.
Phase 1. Market Intelligence.
Mine Intelligence Assets.
Gather Intelligence Data.

Phase 2. Strategy Development.
Review Processes & Technology.
Select Communication Channels.

Phase 3. Guided Implementation.
Identify the Execution Team.
Establish Management Protocols.

Final Thoughts.
Online Resources.