Eyler-Werve K., Tim F. Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

New York: Focal Press, 2015. — 320 p.Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.".
Digital Marketing Strategy Basics.
Content Strategy.
SEP and Content Strategy.
Design Strategy: An Integrated Approach.
Measurement Strategy.
Writing for the Web.
Producing Web Video.
Content and Social Networks.
Creating Usable Designs.
Climate Ride’s Pedal Power.