Essential digital marketing tools: Our recommendations on the best online services for audience insight and managing digital marketing

Smart Insights, 2016. — 102 p.Site audience comparison tools.
Digital Analytics tools SEO Tools.
SEO Keyword Analysis Tools.
SEO Ranking.
SEO Crawling.
SEO Backlink Analysis.
AdWords Paid search analysis.
Influencer outreach and management.
Data management platforms and audience profiling systems.
Page engagement tools.
Content Management Systems (CMS).
Blogging Tools.
Content curation and authoring tools.
Landing page creation and testing tools.
Digital Asset Management.
On-site push notification.
Personalisation for Ecommerce.
Ecommerce cart recovery.
AB and Multivariate tools for structured experiments.
Ecommerce management.
Customer reviews and ratings tools.
Call tracking (AdWords and other paid media).
Live chat.
Social media management tools.
Social media - publishing focus.
Social media - listening focus.
Social media - campaign tools.
Online customer service tools.
Marketing cloud, Digital Marketing Hubs for CRM and campaign management.
Email marketing service providers (ESPs).
Voice of customer (VoC): Feedback and Surveys.
Feedback and recommending new tools.