Singleton A. The PR Masterclass: How to Develop a Public Relations Strategy that Works

Wiley, 2014. — 203 p. — ISBN: 978-1-118-75623-2.The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.Why Public Relations Campaigns Fail – and How to Make Them Succeed
How to Develop a Story Idea that Is Newsworthy
How to Build and Maintain an Effective List of Journalists
How to Write an Attention-Grabbing Press Release
Dealing with Incoming Media Enquiries
How to Successfully Pitch a Letter
Persuade the Public with Compelling Comment Articles
The Secrets of Effective Television and Radio Appearances
How to Choose an Agency or Consultant
Future Learning.