Wolstenholme S. (Ed.) Introduction to Public Relations

Pearson, 2013. — 251 p. — ISBN: 978-0-273-75099-4.Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It fosters a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.
This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR.What is Public Relations?
What is public relations?
What do PR practitioners do?
What is a 'Public' and why is it necessary?
Ethics and Public Relations
Skills in Public Relations
An introduction to international Public Relations
Writing Press Releases
Communicating by objectives - planning and executing the PR campaign
Crisis or response management
Reconceptualizing PR
The Stockholm Accords.