Franklin B., Hogan M. et al. Key Concepts in Public Relations

Sage, 2009. — 266 p. — (Sage Key Concepts). — ISBN: 978-1-4129-2318-7.
Franklin B., Hogan M., Langley Q., Mosdell N., Pill E.The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
The book provides students with multi-disciplinary accounts of the wide range of concepts and terms that are central to an understanding of PR, both as a field of academic inquiry and an arena of professional practice. Additionally, the authors hope that Key Concepts in Public Relations might prove helpful to PR practitioners wishing to ‘brush up’ on the latest developments within their field and provide them with opportunities for reflection on their practice. The authors are also eager that a more general and lay readership will find something of interest to engage them in the discussions of advertising, celebrity PR, ethics, excellence theory, military PR, news values, propaganda, reputation
management, soundbites and spin, which unravel across the pages of the book.
It is perhaps equally important to state what has not been an ambition for this book. Key Concepts in Public Relations is not intended to deliver definitive or final accounts of particular concepts in PR, but to offer a preliminary overview, informed by up-to-date research and relevant reading, which will hopefully stimulate readers’ thinking, prompting
them to deliberate further on issues and to pursue additional study.
Similar to all books it must be judged as ‘work in progress’ in a dynamic and changing scholarly and PR environment. We hope that Key Concepts in Public Relations will serve as a valuable, informative and engaging starting point for your studies of PR. That was undoubtedly our substantive ambition in writing this book.
Key Concepts in Public Relations:
Provides a comprehensive, easy-to-use overview to the field
Covers over 150 central concepts in PR
Paves the way for students to tackle primary texts
Grounds students in both practice and theory
Takes it further with recommended reading.