Sriramesh K., Vercic D. (Eds.) The Global Public Relations Handbook. Theory, Research, and Practice

2nd Edition. — Routledge / Taylor and Francis Group, 2009. — 1106 p. — ISBN: 978-203-88937-4.Expanded and Revised Edition. 1st Edition 2003.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
This publication should prove beneficial to public relations and communication professionals who need to operate in diverse regions of the world. Moreover, it should prove very useful to students and research scholars specializing in international public relations. Indeed, the Handbook is to be especially commended for its treatment of the international dimension of public relations, a dimension which highlights the vital importance of cultivating intercultural understanding and dialog. By discussing public relations practice not in isolation but as a function of the political, sociocultural, economic, media, and activist environment in which global organizations must operate, this volume points the way toward fresh approaches to public relations in this age of accelerating globalization.