Kanosue K., Kogiso K., Oshimi D., Harada M. (eds.) Sports Management and Sports Humanities

Springer, 2015. — 204 p. — ISBN: 978-4-431-55323-6.This book focuses on (1) sports management, (2) sports economics and policy, and (3) sports humanities. The fact that sports humanities is a part of the sports management education program means that a person with extensive knowledge—not only business-related comprehension but also acquaintance with art-related fields, such as the humanities and law—will play a central role in sports management in the next generation.The former two parts aim to provide a clear understanding of sports management and marketing, including the motivational and/or emotional components of fan behavior and sports participation, sports club management, sports sponsorship, athlete reputation management, sports economics and elite sports policy. As stated above, various topics can be found in sports management research from the macro to the micro point of view and they are not individually separated but intimately connected. Moreover, given the interdisciplinary nature of sports management, specific, common and cross-border issues arise in each country. Data from several countries are included in the sports management part.Research beyond borders and collaborative research are expected to increase more significantly than before. Researchers in sports management are expected to find the best answers to such questions as how to manage sports-related organizations or people effectively, how to stimulate the global or local economy and exert social impact through sports, and how to help people gain well-being through sports. These research questions have not changed all through the ages and across the globe. In this book, the researchers also try to find the optimized solution in each topic and readers can find traces of their passionate exploration.Sports Management
Pro-environmental Behavior in Sport Participants
Emotions of Sport Spectators
The Coming Super Aged Society: Exploring Management of Community Sport Clubs
Motives of Sport Spectators
Sport Spectators’ Decision Making: Attendance and Constraints
Sport Sponsorship in the Global Marketplace
Sport Fans and Their Behavior in Fan Communities
Negative Information in Sport: Minimizing Crisis Damage
Sports Economics and Policy
A Panel Analysis of the Relationship Between Club Performance and Wages
Socio-psychological Factors Associated with the Public’s Willingness to Pay for Elite Sport Policy
Sports Humanities
The Success of Health Tourism in Thailand: A Big Demand for Asian Healing Arts
A History of the National Traditional Games of Ethnic Minorities of China (1953–2011)
Research on the Rules of Chinese Korean Ssireum
An Analysis of the Organization, Management and Policy of the Beijing Olympic Games