Trompenaars Fons, Hampden-Turner Charles. Riding the Waves of Culture

London: Nicholas Brealey Publishing Limited, 1998. — 265 p. — ISBN: 1-85788-176-1.Today’s business landscape is barely a shadow of what it was only a few years ago, when managers’ main concerns were being aware of cultural differences and preventing embarrassments. Now, you must take it a step further to leverage cultural differences for maximum competitive advantage.Preface to the second edition.
An introduction to culture.
The one best way of organising does not exist.
The meaning of culture.
Relationships and rules.
The group and the individual.
Feelings and relationships.
How far we get involved.
How we accord status.
How we manage time.
How we relate to nature.
National cultures and corporate culture.
Towards international and transnational management.
Reconciling cultural dilemmas.
South Africa: the rainbow nation.
General conclusions.
Appendices
Examples from the 16 questions used to measure corporate culture.
The Trompenaars database..
Trompenaars Hampden-Turner intercultural management group.