Bovée C.V., Thill J.V. Business Communication Essentials

7th Global edition. — Harlow (UK): Pearson Education Ltd, 2015. — 524 p. — ISBN10: 1-292-09326-9; ISBN13: 978-1-292-09326-0.Building Modern Communication Skills to Launch Your Career.
Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.
Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.Business Communication Foundations.
Professional Communication in Today’s Digital, Social, Mobile World.
Collaboration, Interpersonal Communication, and Business Etiquette.
The Three-Step Writing Process.
Planning Business Messages.
Writing Business Messages.
Completing Business Messages.
Brief Business Messages.
Crafting Messages for Digital Channels.
Writing Routine and Positive Messages.
Writing Negative Messages.
Writing Persuasive Messages.
Longer Business Messages.
Understanding and Planning Reports and Proposals.
Writing and Completing Reports and Proposals.
Developing and Delivering Business Presentations.
Employment Messages and Job Interviews.
Building Careers and Writing Résumés.
Applying and Interviewing for Employment.
appendix A Format and Layout of Business Documents.
appendix B Documentation of Report Sources.
appendix C Correction Symbols.
Handbook of Grammar, Mechanics, and Usage.
Answer Keys.