Dunne David. Design Thinking at Work: How Innovative Organizations Are Embracing Design

University of Toronto Press, 2018. — 232 p. — ISBN 9781487501709, 1487501706.The result of extensive international research with multinationals, governments and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice.
Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.Framing Design Thinking in Organizations.
Thinking Like a Designer.
How Design Keeps the Dutch Dry.
Design … and Design Thinking.
A Deeper Look at Design Thinking.
The Impact of Design Thinking: Wicked Problems.
Design Thinking in Organizations.
The Adoption of Design Thinking.
A Design Journey.
Designers and the Design Thinking «Fad».
Four Case Studies in Design Thinking.
Why Organizations Implement Design Thinking.
The Three Tensions of Design Thinking in Organizations.
The Three Tensions.
The Tension of Inclusion.
The Importance of Language.
Thinking Different.
Why the Tension of Inclusion Arises.
The Impact of the Tension of Inclusion.
Managing the Tension of Inclusion.
The Tension of Inclusion, Reframed.
The Tension of Disruption.
Uberization.
Uberization’s Discontents.
Why the Tension of Disruption Arises.
The Impact of the Tension of Disruption.
Managing the Tension of Disruption.
The Tension of Disruption, Reframed.
The Tension of Perspective.
Seeing from the Outside In.
What’s So Bad about Being User-Centred?
Why the Tension of Perspective Arises.
The Impact of the Tension of Perspective.
Managing the Tension of Perspective.
The Tension of Perspective, Reframed.
III: Reframing Design Thinking for Your Organization.
Reframing Design Thinking.
Luxury Liners and Small Craft.
Reframe 1: Design Thinking as a Mindset – Escape, Model, Prototype.
Reframe 2: Design Thinking as a Technological or Collaborative Platform.
Reframe 3: Design Thinking Within a Bigger System.
Where Do You Begin? Building Your Design Thinking Program.
Strategic Decisions.
Operational Decisions.
Choices, Paradoxes and Tensions.
Notes.
Index.