Giroux H.A. The Mouse that Roared: Disney and the End of Innocence

Rowman & Littlefield, 1999. — 188 p. — ISBN: 0-8476-9109-8How are children—and their parents—affected by the world’s most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today’s children. Giroux takes the reader inside the company’s vision of the full range of its media—its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture—based on innocence and morals, but insidious in its consumerist exploits.Introduction: Disney's Troubled Utopia
Disney and the Politics of Public Culture
Learning with Disney
Children's Culture and Disney's Animated Films
Memory, Nation, and Family in Disney Films
Turning America into a Toy Store