Smith Ronald D. Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media

5th Ed. — Routledge, 2016. — 625 p. — ISBN10: 1138123056, 13 978-1138123052.Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.
A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere-from the standard news release to electronic mail and other opportunities using a variety of technologies and media.
The fifth edition has been updated to reflect significant developments in the public relations field, including:
New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.
Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.
Expansion of a chapter on websites, blogs and wikis.
Expansion of the chapter on direct mail and online appeals.
Updated examples of actual pieces of public relations writing.
A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.
Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.