Author not specified. Public Relations, Edward L. Bernays and the American Scene: Annotated Bibliography of and Reference Guide to writings by and about Edward L. Bernays

Boston: Faxon, 1951. — 102 p.Public relations is today a key activity in the United States. It has an extensive literature. It is taught in the universities. But bibliography of the field is extremely limited. Yet bibliography is an essential tool for an organized approach, through research and study, to basic knowledge and viewpoints in any field. A reference guide to published material by and about the practitioner is vital today in order to provide data for those who are studying public relations. Hence this book, the first of its kind. It was decided to do a bibliography of published material by and about Edward L. Bernays, public relations counsel, because of his outstanding position in the field a position which has prompted Time magazine and other authorities to call him "U.S. Publicist No. 1." This book is an indispensable source of information and guidance to published material for all those concerned with the practice, theory and dynamics of public opinion and public relations. Fully annotated, it presents a panorama of the growth of public relations in the United States in the past three and a half decades. Its nearly 400 references show the development of the profession of public relations counsel, changing attitudes to ward it, the public's growing understanding. Graphically, it il lustrates how the creative pioneering viewpoint of one man has penetrated various fields of American thought and activity.Writings by Edward L. BernaysIn Books
In Periodicals
Published TalksWritings about Edward L. BernaysMentions in Books
ProfilesAddenda