Trosborg Anna (Editor). Pragmatics across Languages and Cultures

De Gruyter Mouton, 2010. — xiv, 644 pages. — (Handbooks of Pragmatics). — ISBN: 978-3-11-021444-4.This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.Contrastive, Cross-cultural and Intercultural Pragmatics
Cultural scripts and international communication
Compliment and compliment response research: A cross-cultural survey
Telephone conversation openings across languages, cultures and settings
Intercultural (im)politeness and the micro-macro issue
Pragmatics between East and West: Similar or different?
Intercultural competence and pragmatics research: Examining the interface through studies of intercultural business discourse
Interlanguage Pragmatics
Exploring the pragmatics of interlanguage pragmatics: Definition by design
Theoretical and methodological approaches in interlanguage pragmatics
Pragmatic challenges for second language learners
The acquisition of terms of address in a second language
Longitudinal studies in interlanguage pragmatics
The pragmatics of English as a lingua franca
Teaching and Testing of Second/Foreign Language Pragmatics
Assessing learnability in second language pragmatics
The teaching of speech acts in second and foreign language instructional contexts
Correcting others and self-correcting in business and professional discourse and textbooks
Testing interlanguage pragmatic knowledge
Pragmatics in Corporate Culture Communication
Pragmatics and research into corporate communication
Credibility in corporate discourse
Corporate crisis communication across cultures
The pragmatics of Corporate Social Responsibility (CSR) across cultures
Corporate culture in a global age: Starbucks’ “Social Responsibility” and the merging of corporate and personal interests