Intellect Ltd., 2007. — 204 p.
Long before a politician opens his mouth to speak in public, his words have been filtered through a team of public relations experts, communications consultants, and campaign assistants. When did politicians speeches stop being their own? And who are these professional communicators who fine-tune messages to suit the demands of electoral strategy? In The Professionalization of Political Communication, renowned contributors explore the effect of such consciously manipulated discourse on European politics; the resulting volume is essential for anyone interested in the changing political dialect.
Foreword
Political Communication in the Era of Professionalisation
Papathanassopoulos, Negrine, Mancini and Holtz-BachaThe Professionalisation of Political Communication in Europe
Ralph NegrineProfessionalisation in the British Electoral and Political Context
Ralph NegrineProfessionalisation of Politics in Germany
Christina Holtz-BachaThe Swedish Model Becomes Less Swedish
Lars W. NordFrom Accommodation to Professionalisation? The Changing Culture and Environment of Dutch Political Communication
Kees Brants and Philip van Praag
Political Professionalism in Italy
Paolo ManciniPolitical Communication and Professionalisation in Greece
Stylianos PapathanassopoulosThe Evolution of French Political Communication: Reaching the Limits of Professionalisation?
Philippe J. MaarekPolitical Transition and the Professionalisation of Political Communication
Ildiko KovátsThe Professionalisation of Political Communication: Democracy at Stake?
Cees Hamelink