Guffey M., Loewy D. Essentials of Business Communication

10th ed. — Cengage Learning, 2016. — 610 p. in color. — ISBNN: 9781285858913A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap that integrates popular resources like Aplia, Write Experience, and YouSeeU around the text content. This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU to facilitate oral communication activities through digital video.Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
Planning Business Messages.
Organizing and Drafting Business Messages.
Revising Business Messages.
Unit 3: Workplace Messages.
Short Workplace Messages and Digital Media.
Positive Messages.
Negative Messages.
Persuasive and Sales Messages.
Unit 4: Business Reports.
Informal Reports.
Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
Business Presentations.
Unit 6: Employment Communication.
The Job Search and Résumés in the Digital Age.
Interviewing and Following Up.
Appendixes.
A. Document Formats.
B. Proofreading and Corrections Symbols.
C. Citation and Documentation Formats.
Front Matter and End Matter.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.