Blumberg Matt. Startup CEO: A Field Guide to Scaling Up Your Business

Wiley, 2013. — 400 p. — ISBN: 1118548361.A definitive book for any CEO”first time or otherwise”of a high-growth companyWhile big company CEOs are usually groomed for the job for years, startup CEOs aren't”and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce”because "you're only a first time CEO once."Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
Examines how a CEO must align available resources with the company's strategy in order to ensure success
Addresses what it takes to master the "How" of being a CEO”from leading an executive team to managing in any type of marketEngaging and informative, this book is essential reading for any, and every, CEO.