Holmes Chet. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

HarperCollins Publishers, 2009. – 279 p. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what...

Amacom, 2015. — 128 p. — (The Brian Tracy Success Library). — ISBN: 978-0814449196. Eighty percent of all sales are made by just twenty percent of sales people. What’s surprising to discover is that those top professionals perform only a bit better than their peers in certain critical areas. By excelling in these capabilities, you can earn money faster, have more success, and...