Lipczynski John, Wilson John, Goddard John. Industrial Organisation. Competition, Strategy, Policy

2nd edition. — Pearson, 2005. — 780 p.This new edition of Industrial Organization improves on the success of the first edition, providing a strong link between the theory and analysis of industrial economics and giving real world application of the theory to the business environment. Extensive case studies provide vivid and entertaining descriptions of industrial market structures and business strategies and behaviour. This book is ideally suited to students on an intermediate or advanced level course in Industrial Organisation or Industrial Economics.