Wimmer Roger D., Dominick Joseph R. Mass Media Research. An Introdiction

9th edition. — Cengage Learning, 2010. — 480 p.Quality media is the result of meticulous research. Mass Media Research: An Introdiction, 9e, shows you how it happens — from content analysis to surveys to experimental research — then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.