Bartels S. The art of spacing: A Treatise on the Proper Distribution of White Space in Typography

Chicago: The inland printer, 1926. — 107 p.Spacing as applied to typography has not received the attention which this important I question deserves. A cover or tide page, an announcement card, an advertisement or a book page is not well set when the distribution of white space has been at all slighted. Between the
individual letters of a display line (when it is set in all capitals), between the words, and between the lines, it is as essential to get correct spacing as it is between groups, or between type and border. The present-day compositor woefully neglects this problem of right spacing: first, because he has not sufficiently studied its value; and also, because he has not been given time required to develop it to its highest possibilities. Through this book the author desires to arouse a deeper interest in this very important element of typography. Advertisers are truly becoming more exacting in their printing requirements; and while it is not essential for them to understand the many technical points that demand consideration in the type-setting art, some knowledge of the principles underlying pleasing typography will help them to determine wherein the finished work is faulty. The progressive printer invariably prefers to deal with clients who appreciate good craftsmanship. From a purely material standpoint, a carefully prepared and well executed job of printing sells the product quicker and far more satisfactorily than a slovenly job. In order to "sell" the prospective purchaser of any commodity, the advertising literature must be easy of comprehension.Title Pages
Straight Matter
Initial Letters
Book Margins
Border Margins
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Ornaments