Roy Peter Clark. How to write short: word craft for fast times

New York.: Little, Brown and Company, 2013. — 272 p. — ISBN: 978-0-316-20434-7.America's most influential writing teacher offers an engaging and practical guide to effective short-form writing.
In How to write short, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, How to write short guides writers to crafting brilliant prose, even in 140 characters.