Szymanksi S. The Economic Impact of the World Cup

The 2002 World Cup will be the principal
sporting event of the year. For
the first time two nations, South Korea
and Japan, will share the responsibilities
of hosting the football tournament,
and both plan to use the opportunity to
offer foreigners a window into their
world and stimulate the development
of soccer domestically. The hosting of
the World Cup, as with the Summer
and Winter Olympics, represents a
major investment in public relations
both for the national associations
involved and for central and local government.
It is these latter institutions
that fund most of the investment associated
with the event, and they look to
reap substantial advantages.
Not least among these is