Heine Klaus. The Concept of Luxury Brands

3rd edition. — Oxford: Elsevier, 2010. — 375 p. This book is about: — having a more balanced perspective that looks both inside and outside an organisation to satisfy stakeholders’ needs; and — developing integrated brands through a planning process that seeks to bring about a brand vision through an appropriate organisational culture with stretching objectives, resulting...

4th edition. — London: Kogan page, 2008. — 577 p. Integrating brand and business This is a book on strategic brand management. It capitalises on the success of the former three editions. As far as we understand from our readers worldwide (marketers, advertisers, lawyers, MBA students and so on), this success was based on six attributes which we have of course maintained:...

Publisher Mike Ncube, 2015. - 160 p. - ASIN: B018CSOC7I. Get up to speed on the latest digital marketing tips, tricks, tactics and strategies with 400+ essential digital marketing tips, a resource for business owners and marketers that are looking to sharpen their digital skills and promote their businesses through channels like social media, pay per click advertising, organic...

Kogan Page Ltd., 2005. — 243 p. International best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse,...