Lecinsky Jim. Winning the ZMOT

Vook, 2011. — 86 p.The Zero Moment of Truth (ZMOT) influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results. It’s up to us to join the conversation at this new moment where decisions are being made, and to provide the information that shoppers naturally crave, in all the ways that they crave it. This book about this. It contains 7 chapters.