Janssens W. et al. Marketing research with SPSS

Prentice Hall/Financial Times, 2008. — 457 p. in color. — ISBN: 0273703838, 9780273703839Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.Working with SPSS
Descriptive statistics
Univariate tests
Analysis of variance
Linear regression analysis
Logistic regression analysis
Exploratory factor analysis
Confirmatory factor analysis and path analysis using SEM
Cluster analysis
Multidimensional scaling techniques
Conjoint analysis