Roll Martin. Asian Brand Strategy. How Asia Builds Strong Brands

Palgrave macmillan, 2006 – 273 p.Branding – the driver of a successful business strategy
Transforming how we understand asian cultures and consumers
Asian country branding
Celebrity branding in Asia
Asian Brand Strategy
Successful asian brand cases
Aspiring asian brand cases
10 steps to build an asian brand
Asian brands toward 2020 – a new confidence in the boardroom