García Márquez F.P., Lev B. (Eds.) Advanced Business Analytics

Springer, 2015. — 243 p. 88 illus. — ISBN: 9783319114149The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.
Keywords » Behavioral Analytics - Cohort Analysis - Financial Services Analytics - Marketing Analytics - Retail Sales Analytics - Risk & Credit Analytics