Prentice Hall, 2013. — 528 p. in color. — 6th ed. — ISBN: 0132971321, 9780132972093
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.