IBM. IBM SPSS Direct Marketing 21

SPSS Inc. 1989, 2012. Фирменное руководство по работе с модулем "Direct_Marketing" для IBM SPSS 21.0 — 91 стр. на англ.Part I: User’s Guide
Direct Marketing
RFM Analysis
Cluster analysis
Prospect profiles
Postal Code Response Rates
Propensity to purchase
Control Package Test
Part II: Examples
RFM Analysis from Transaction Data
Cluster analysis
Prospect profiles
Postal code response rates
Propensity to purchase
Control Package Test
Appendices:
A Sample Files
B Notices