An American National Standard. The Society of Cable Telecommunications Engineers (SCTE). 2010. 56 р. The purpose of this document is to aid splicing equipment designers, ad insertion equipment designers and purchasers and users of such equipment. Also expected to be interested are the networks that will originate SCTE 35 Cue Messages from their uplink sites and the manufacturers of the equipment to do this. This document is also expected to aid in the system integration of advertising related equipment, both at the Message origination end and at the Message reception end.